Seller Stories

Repricing Software Effects: A Year in the Life of an Appeagle User

As an e-seller, have you ever wondered what it would be like to use a repricing software? If you’re elbows-deep in selling online, chances are you’re always looking for ways to stay ahead of the curve. Whether you’ve ever—or never— considered employing a repricer, you may find yourself asking the following questions:

  • What can a repricer really do for my e-store?
  • Will it make my life easier? And if so, how?
  • What are the risks involved, if any?
  • How much does it cost?
  • Can I actually make that much more money by using a repricing software?
  • What are the short and long term results?
WP_000432 David Rifkin signing up for Appeagle at the Rakuten West Expo in January 2013. From the far right to left: Aaron Cohen-Appeagle Co-Founder and CTO, David Rifkin, Koby Kasnett- Appeagle Co-Founder and CEO


Rather than hearing about what Appeagle can offer straight from us, we thought we’d give the floor to David Rifkin, President and CEO of and Rifkin has been selling online for 12 years now and averages one million packages per year among all of his e-stores which include Amazon, eBay, Yahoo, NewEgg, Sears, Shopify, and his websites. His vast range of products allows for mass appeal, and therein, steady sales. “We are steady year round as we are in all selling categories but of course we spike for major holidays,” explains Rifkin.

As the head of such a large online business, it’s Rifkin’s business to know what’s going on in e-commerce. He began experimenting with repricing software about two and a half years ago. Because of an increasingly saturated ecommerce selling market, Rifkin was looking for a way to keep an edge over his competitors. “The competition for keeping up was too arduous manually, we used to spend hours a day manually repricing.”

David Rifkin


“Most of the experiences I was having with repricers were horrible,” said Rifkin. “Either they didn’t work, or they were charging too much. Many take a percentage of your sale, which adds up quickly.” Although Rifkin hadn’t come across a repricer he was completely happy with yet, he did recognize the potential it had for his business’s growth.

“We all make money in our sleep because we sell on e-commerce, but with a repricer, I discovered I could make even more money in my sleep. The problem then became finding one that best suited my needs. It was then that I found Appeagle,” said Rifkin. “I attended the Rakuten West Expo in late January 2013. I came across the Appeagle booth and immediately found them to be different than any other repricer I had used. Appeagle’s pricing was the most reasonable I had encountered, and I loved that they charged one flat monthly fee. So I setup my profile on the spot. Since then, any question I’ve had was answered by a friendly person and quickly—which says a lot being that I’m on the west coast and Appeagle is located out east.”

Because of how customizable the Appeagle software is, setting up each marketplace’s profile is crucial to success. Rifkin encountered a few speed bumps during his setup, which Appeagle’s customer support was able to sort out. “I accidentally set my minimum prices to all my listings, instead of just the few I intended, and ended up making a mess of my profile. Luckily Aaron, the CTO, personally helped me sort it out in just a few minutes,” explained Rifkin. “From there, I took the time to read through the Appeagle blog, FAQ’s and support documents to get myself more acclimated with setting up my strategies.”

photo (1) (1)Rifkin's Warehouse


With the knowledge he acquired from selling online for over a decade and the resources provided by Appeagle, Rifkin had everything lined up to begin maximizing his e-stores’ potential. “In order to determine the best strategies for setting my minimum prices, I had to separate my listings into two categories— those with prices of which I had little room to play with, and those with prices I could afford to experiment with.”

Once Rifkin established which listings belonged in which category, it was time to put his profile strategies into action. “For items we were only comfortable playing the penny game with, we set the beat by to $.01. We found it holds you margins better. With items we could afford to test broadened price adjustments, we dropped or increased their prices by 2 percent in order to help us secure the Buy Box.”

As an experienced seller, Rifkin is able to successfully manage his own strategies. However, Appeagle recognizes that not every seller is as experienced as Rifkin. For that reason we have automated settings that algorithmically reprice to the seller’s advantage. Rifkin also uses these features. “Another favorite feature I have in the tool is the Match Price setting. It helps me rapidly liquidate any of my stagnant inventory by automatically matching the lowest competitor price.”

photo (1)David and his team in his warehouse.


So how would Rifkin sum up his first full year as an Appeagle user? “It’s simple. Appeagle just works. It’s easy to use, stable, fairly priced, and I’m provided with timely updates on the statuses of my listings. The best part is that I’m able to manage my marketplaces in one software which also synchronizes my inventory. It’s a one-stop shop so to speak.”

And Rifkin has one other big reason to smile. His Amazon Buy Box ownership is at 77 percent. “Using a repricing software is a no-brainer. It’s the difference between making money and losing money. It’s insane not to use it, especially when it does all the work for you once it’s set up. Manual or no repricing can put you out of business.”

Join David Rifkin and thousands of other users who have experienced the power of Intelligent Repricing™ with Appeagle. Start your free trial today.